Milan Design Week
From Monday 15th to Sunday 21st April 2024
Palazzo Litta – Hall of Mirrors
Corso Magenta 24, Milan

On the occasion of Milan Design Week 2024, from the meeting of Gufram, the design brand with a radical and nonconformist identity, and Motionitalia, an Italian company leader in the design of relaxation mechanisms for armchairs and sofas aimed at creating maximum comfort, GUFRAM IN MOTION – La Bocca è Mobile is born, an unprecedented collaboration visible, from Monday 15 to Sunday 21 April, in the evocative spaces of the Sala degli Specchi of Palazzo Litta within the 5VIE design district.

Thanks to an inexhaustible aptitude for experimentation and a tension always oriented towards innovation that the two Italian brands share – in different but similar fields –, the Bocca® sofa, a radical icon designed by Studio65 in 1971 for Gufram, for the first time comes to life and animates through the unique and cutting-edge technology of Motionitalia.

“The collaboration with Gufram represents a challenge that makes us very happy,” says Maurizio Ravaioli, founder of Motionitalia. “As our history tells us, we have an innate vocation that pushes us to always imagine beyond the possible and that we constantly nurture through meticulous research and development. Being able to integrate our technology into an iconic piece of furniture like Bocca® is a great satisfaction for us.”

The sinuous shapes of Bocca®, a domestic sculpture present in the collections of the most authoritative museums at an international level, unexpectedly open into a wide smile and embrace in a kiss, thus declaring, once again, the powerful vital charge of this object and its dreamlike and surreal identity.

Smiling and kissing, actions as simple as they are full of meaning, expressions of positive emotions, joy, affection, empathy, demonstrate, on the one hand, the expertise and excellence of Motionitalia, a point of reference for over twenty years in the world of furniture for mechanisms capable of moving sofas and armchairs, and on the other, the pop and unconventional spirit of Gufram, of which Bocca® is a manifesto.

“Our commitment with Gufram is to always keep its nonconformist spirit alive, and this project goes exactly in this direction”, continues Charley Vezza, Global Creative Orchestrator of the brand. “We have always imagined the Bocca® as a living object, that can move, smile, kiss. Thanks to Motionitalia it can finally do it!”.

In the seventeenth-century Hall of Mirrors, the new and surprising vitality of Bocca® will be accompanied by an artistic performance imagined specifically for the project.

Ph. credits: Marco Antinori